Tag Archives: Twitter
Do as I say, not as I blog
Years ago, I mentioned in a post about how companies should have a blog and keep it fresh (Freshen up.). Well I didn’t. It’s been a year and a half since my last post. Why? Oh, I have a dozen excuses. … Continue reading
The Folly of “And”
Nothing kills a good ad, email, TV spot, or whatever as quickly and as assuredly as the word “and.” Sadly, the most common place to find the dreaded “and” is on the creative brief. It lives right there in the … Continue reading
Why Most Ads Suck
I don’t subscribe to any magazines, but whenever I’m near one (no matter the publication), I flip through. I generally do it to keep an eye on advertising trends. One thing’s for certain, there’s a lot of craptasic advertising out … Continue reading
Copywriting Job Searcher’s Lament
In a previous post, I talked about the changing nature of the job search for a copywriter. It’s gone digital. It’s gone cold, clinical, and corporate. And for the most part, it’s gone quiet. But one thing that hasn’t gone … Continue reading
Variety is the spice of online advertising
I watch a lot of TV. I also watch a lot of Web videos. Of my 17 waking hours a day, roughly 16 of them are spent with some sort of screen beaming something into my eyeholes. I am a … Continue reading
Requiem for a Form Letter
When I started out in business, applying for a job was a rather formal and prescribed thing. The candidate sent out a cover letter expressing interest in working for the company (or in a specific open position), highlighting qualifications, and … Continue reading
Living the Dream
This past Christmas, the in-laws graciously gave me a t-shirt that had a street-sign-esque drawing of a dude playing video games with the words “living the dream” emblazoned below it. I walked away from the tree thinking they bought it … Continue reading
Spokesperson advertising: Be the brand, not the man
It’s great to have a spokesperson. Once you find the person who… well… personifies your brand, hold onto him or her. Give him or her whatever he or she wants. And by all means, keep him or her alive. This … Continue reading
Off-topic: Siri – Where Beta Meets Alpha
I consider myself something of an Apple evangelist. I truly believe that the world would be a better place if everyone worked on Macs. Workplaces would have less frustration. Wars would end. Dogs and cats would live together in harmony. … Continue reading
Lawnmowing and the art of writing copy
As I walked the dogs through the park today, I happened across a guy mowing the grass. I was struck by how happy he seemed. No, not happy. Content. As he smiled and whistled, driving his riding lawnmower back and … Continue reading