Author Archives: Greg Feist
iPhone 6: Bigger Isn’t Always Better
I’ve made no secret of the fact that I’m a big fan of Apple and its terrific products. I’m no “fanboy,” but I do have a stable of Apple products that manage to enhance my life in their respective ways. … Continue reading
Grammar is your friend.
Save for frequent bouts of laziness, I consider myself something of a grammarian. I don’t know all the rules, and the ones I do know, I break (sometimes accidentally and sometimes on purpose). I come by it honestly. I used … Continue reading
Do as I say, not as I blog
Years ago, I mentioned in a post about how companies should have a blog and keep it fresh (Freshen up.). Well I didn’t. It’s been a year and a half since my last post. Why? Oh, I have a dozen excuses. … Continue reading
The Folly of “And”
Nothing kills a good ad, email, TV spot, or whatever as quickly and as assuredly as the word “and.” Sadly, the most common place to find the dreaded “and” is on the creative brief. It lives right there in the … Continue reading
Why Most Ads Suck
I don’t subscribe to any magazines, but whenever I’m near one (no matter the publication), I flip through. I generally do it to keep an eye on advertising trends. One thing’s for certain, there’s a lot of craptasic advertising out … Continue reading
Off topic: Apple, why hast thou forsaken me?
It’s no secret that I’m a big fan of Apple. I sit here in front of a MacBook Pro with a Mac mini to my left. An Airport Extreme beams the Internet into both my laptop and the iPhone I … Continue reading
Copywriting Job Searcher’s Lament
In a previous post, I talked about the changing nature of the job search for a copywriter. It’s gone digital. It’s gone cold, clinical, and corporate. And for the most part, it’s gone quiet. But one thing that hasn’t gone … Continue reading
Variety is the spice of online advertising
I watch a lot of TV. I also watch a lot of Web videos. Of my 17 waking hours a day, roughly 16 of them are spent with some sort of screen beaming something into my eyeholes. I am a … Continue reading
What’s in a Name 3 (not) in 3D
It’s been just over three years since I got laid off. That’s nuts to me. When I was told that the company would be better off without me, I figured I’d be out of the 9-to-5 grind for about a … Continue reading
Advertising Dinosaurs and Five-Dollar Whores
Today I learned that I am a dinosaur. No, really. I am the product of a long-gone age of advertising. (And I’m not really all that old.). When I started in the industry, we measured our work in column inches … Continue reading