Tag Archives: Content
The Folly of “And”
Nothing kills a good ad, email, TV spot, or whatever as quickly and as assuredly as the word “and.” Sadly, the most common place to find the dreaded “and” is on the creative brief. It lives right there in the … Continue reading
Copywriting Job Searcher’s Lament
In a previous post, I talked about the changing nature of the job search for a copywriter. It’s gone digital. It’s gone cold, clinical, and corporate. And for the most part, it’s gone quiet. But one thing that hasn’t gone … Continue reading
What’s in a Name 3 (not) in 3D
It’s been just over three years since I got laid off. That’s nuts to me. When I was told that the company would be better off without me, I figured I’d be out of the 9-to-5 grind for about a … Continue reading
Advertising Dinosaurs and Five-Dollar Whores
Today I learned that I am a dinosaur. No, really. I am the product of a long-gone age of advertising. (And I’m not really all that old.). When I started in the industry, we measured our work in column inches … Continue reading
Borrowed but worthy: 13 Ways to Kill Creativity
Years ago, I worked at an ad agency about which I used to say, “It’s like the owners read just the first chapter of ‘Running an Ad Agency for Dummies,’ set the book down, and said, ‘Yeah, I think we’re … Continue reading
Freshen up.
I’m often asked what one overlooked factor in creating a good website. First and foremost, it’s freshness. Putting a website out there and then leaving it be is a little bit like going fishing, baiting the hook at 5am, and … Continue reading