Tag Archives: Social
Do as I say, not as I blog
Years ago, I mentioned in a post about how companies should have a blog and keep it fresh (Freshen up.). Well I didn’t. It’s been a year and a half since my last post. Why? Oh, I have a dozen excuses. … Continue reading
Anti-social media: The perils of getting it wrong
As a company, you’re looking to better connect with your audience. Perhaps you’ve spent years going the traditional media route. With a descent TV spot costing upwards of $300,000 for production alone, return on your investment is a pipe dream … Continue reading
Is SEO DOA?
I constantly see requests for copywriters who are SEO experts. But the fact is, anyone who tells you that they’re an SEO expert is either lying or has a crystal ball somewhere. I know I’ve received instructions from my clients … Continue reading
What’s in a name? A whole heck of a lot.
When most companies enter the social media space, they automatically assume two things: The company’s name will be available That’s the best way for customers to find them Unfortunately, in the reality of social media, traditional company names might not … Continue reading