Tag Archives: Twitter
Voice acting: These pretzels are making me thirsty
As a copywriter, from time to time I have to audition voice talent for TV and radio spots. One of my duties is to write casting specs – short descriptions of what’s in my head for the characters that are … Continue reading
Is SEO DOA?
I constantly see requests for copywriters who are SEO experts. But the fact is, anyone who tells you that they’re an SEO expert is either lying or has a crystal ball somewhere. I know I’ve received instructions from my clients … Continue reading
What’s in a name? A whole heck of a lot.
When most companies enter the social media space, they automatically assume two things: The company’s name will be available That’s the best way for customers to find them Unfortunately, in the reality of social media, traditional company names might not … Continue reading