Author Archives: Greg Feist
Borrowed but worthy: 13 Ways to Kill Creativity
Years ago, I worked at an ad agency about which I used to say, “It’s like the owners read just the first chapter of ‘Running an Ad Agency for Dummies,’ set the book down, and said, ‘Yeah, I think we’re … Continue reading
Requiem for a Form Letter
When I started out in business, applying for a job was a rather formal and prescribed thing. The candidate sent out a cover letter expressing interest in working for the company (or in a specific open position), highlighting qualifications, and … Continue reading
Living the Dream
This past Christmas, the in-laws graciously gave me a t-shirt that had a street-sign-esque drawing of a dude playing video games with the words “living the dream” emblazoned below it. I walked away from the tree thinking they bought it … Continue reading
Spokesperson advertising: Be the brand, not the man
It’s great to have a spokesperson. Once you find the person who… well… personifies your brand, hold onto him or her. Give him or her whatever he or she wants. And by all means, keep him or her alive. This … Continue reading
Off-topic: Siri – Where Beta Meets Alpha
I consider myself something of an Apple evangelist. I truly believe that the world would be a better place if everyone worked on Macs. Workplaces would have less frustration. Wars would end. Dogs and cats would live together in harmony. … Continue reading
Writing with Swagger
When I sit down to write, whether it be copy for one of my freelance clients, posts for this blog, or whatever for whatever, I do it without fear. The blank page is a daunting enemy, but if you stare … Continue reading
Lawnmowing and the art of writing copy
As I walked the dogs through the park today, I happened across a guy mowing the grass. I was struck by how happy he seemed. No, not happy. Content. As he smiled and whistled, driving his riding lawnmower back and … Continue reading
What’s in a name – redux
Lately it seems that all the freelance projects I’ve been given either have been to name a product, or that was a small component of a larger job. I suppose it’s a good sign that the economy is turning around: … Continue reading
Flash is the devil.
Flash is great. Sometimes, I find it hard to live on the web without it. Of course, depending upon the sites I hit, my state-of-the art iPhone and iPad seem like they were created in the 70s. But as wonderful and … Continue reading
10 Best TV Commercials of 2011
Man, is it that time of year already? After the leaves turn and before the ball drops, we are inundated with every manner of ‘best of’ list from music to movies, political gaffes to stories that touched our hearts, and … Continue reading