Tag Archives: LinkedIn
What’s in a name – redux
Lately it seems that all the freelance projects I’ve been given either have been to name a product, or that was a small component of a larger job. I suppose it’s a good sign that the economy is turning around: … Continue reading
Flash is the devil.
Flash is great. Sometimes, I find it hard to live on the web without it. Of course, depending upon the sites I hit, my state-of-the art iPhone and iPad seem like they were created in the 70s. But as wonderful and … Continue reading
Voice acting: These pretzels are making me thirsty
As a copywriter, from time to time I have to audition voice talent for TV and radio spots. One of my duties is to write casting specs – short descriptions of what’s in my head for the characters that are … Continue reading
Lessons in marketing: Ghost Whisperer
I was watching Ghost Whisperer one afternoon and got to thinking about how much its life paralleled the average ad campaign. No, no. Hear me out. First, sex sells. Jennifer Love Hewitt shared more cleavage with CBS viewers than their … Continue reading
Crack open a Heisler and let’s talk product placement
How different would the world be if E.T. had followed a trail of brussels sprouts instead of Reese’s Pieces? Probably not that much (other than the fact that people would be wondering why we continue to attempt to go into … Continue reading
¿Habla Español, dude?
I took half a semester of Spanish in junior high. By rights, I should know about four words of the language. And save for a few things I learned during my honeymoon in Mexico (Helado de coco, anyone?) that’s about … Continue reading
Anti-social media: The perils of getting it wrong
As a company, you’re looking to better connect with your audience. Perhaps you’ve spent years going the traditional media route. With a descent TV spot costing upwards of $300,000 for production alone, return on your investment is a pipe dream … Continue reading
Freshen up.
I’m often asked what one overlooked factor in creating a good website. First and foremost, it’s freshness. Putting a website out there and then leaving it be is a little bit like going fishing, baiting the hook at 5am, and … Continue reading
Isn’t it ironic? Don’t you think?
For the first time in my career, I’ve freelanced for not one, but two of my former agencies. Agency A only calls me when they have a TV project that needs to be concepted, because they know I’ll nail it. … Continue reading
Is SEO DOA?
I constantly see requests for copywriters who are SEO experts. But the fact is, anyone who tells you that they’re an SEO expert is either lying or has a crystal ball somewhere. I know I’ve received instructions from my clients … Continue reading