Tag Archives: Peep
Writing with Swagger
When I sit down to write, whether it be copy for one of my freelance clients, posts for this blog, or whatever for whatever, I do it without fear. The blank page is a daunting enemy, but if you stare … Continue reading
Anti-social media: The perils of getting it wrong
As a company, you’re looking to better connect with your audience. Perhaps you’ve spent years going the traditional media route. With a descent TV spot costing upwards of $300,000 for production alone, return on your investment is a pipe dream … Continue reading
Freshen up.
I’m often asked what one overlooked factor in creating a good website. First and foremost, it’s freshness. Putting a website out there and then leaving it be is a little bit like going fishing, baiting the hook at 5am, and … Continue reading
Is SEO DOA?
I constantly see requests for copywriters who are SEO experts. But the fact is, anyone who tells you that they’re an SEO expert is either lying or has a crystal ball somewhere. I know I’ve received instructions from my clients … Continue reading
What’s in a name? A whole heck of a lot.
When most companies enter the social media space, they automatically assume two things: The company’s name will be available That’s the best way for customers to find them Unfortunately, in the reality of social media, traditional company names might not … Continue reading