Tag Archives: LinkedIn
Turn signals: The value of being predictable
There are few things I find more annoying than turn signals. Or more accurately, the non-use of turn signals. I have to wonder why any driver would want me to have to guess at what they’re gonna do next. In … Continue reading
Political candidates can learn a lot from Hollywood.
As both an aspiring screenwriter and an advertising professional, I like to keep an eye on how movies are marketed. I love how you can always tell when they’re trying to convince you to go see a crappy movie. Often, … Continue reading
Negative advertising: Bad for Georgia, bad for you
What can we learn about marketing from the Georgia gubernatorial race? Well, first and foremost, there’s inherent danger in going negative. From day one after the primaries ended and the real race began, both candidates started slinging mud (each suggests … Continue reading
What’s in a name? A whole heck of a lot.
When most companies enter the social media space, they automatically assume two things: The company’s name will be available That’s the best way for customers to find them Unfortunately, in the reality of social media, traditional company names might not … Continue reading