Tag Archives: Copywriting
Living the Dream
This past Christmas, the in-laws graciously gave me a t-shirt that had a street-sign-esque drawing of a dude playing video games with the words “living the dream” emblazoned below it. I walked away from the tree thinking they bought it … Continue reading
Spokesperson advertising: Be the brand, not the man
It’s great to have a spokesperson. Once you find the person who… well… personifies your brand, hold onto him or her. Give him or her whatever he or she wants. And by all means, keep him or her alive. This … Continue reading
Writing with Swagger
When I sit down to write, whether it be copy for one of my freelance clients, posts for this blog, or whatever for whatever, I do it without fear. The blank page is a daunting enemy, but if you stare … Continue reading
Lawnmowing and the art of writing copy
As I walked the dogs through the park today, I happened across a guy mowing the grass. I was struck by how happy he seemed. No, not happy. Content. As he smiled and whistled, driving his riding lawnmower back and … Continue reading
What’s in a name – redux
Lately it seems that all the freelance projects I’ve been given either have been to name a product, or that was a small component of a larger job. I suppose it’s a good sign that the economy is turning around: … Continue reading
Crack open a Heisler and let’s talk product placement
How different would the world be if E.T. had followed a trail of brussels sprouts instead of Reese’s Pieces? Probably not that much (other than the fact that people would be wondering why we continue to attempt to go into … Continue reading
¿Habla Español, dude?
I took half a semester of Spanish in junior high. By rights, I should know about four words of the language. And save for a few things I learned during my honeymoon in Mexico (Helado de coco, anyone?) that’s about … Continue reading
Crowdsourced Advertising: Proof that evil reigns supreme?
I’ve noticed an exciting (or disturbing, depending upon your perspective) trend in advertising over the past five years or so, crowdsourced advertising. You’ve seen it. A company runs a contest open to anyone and everyone, then the winners’ and sometimes … Continue reading
Freshen up.
I’m often asked what one overlooked factor in creating a good website. First and foremost, it’s freshness. Putting a website out there and then leaving it be is a little bit like going fishing, baiting the hook at 5am, and … Continue reading
Isn’t it ironic? Don’t you think?
For the first time in my career, I’ve freelanced for not one, but two of my former agencies. Agency A only calls me when they have a TV project that needs to be concepted, because they know I’ll nail it. … Continue reading