Tag Archives: Advertising
Spokesperson advertising: Be the brand, not the man
It’s great to have a spokesperson. Once you find the person who… well… personifies your brand, hold onto him or her. Give him or her whatever he or she wants. And by all means, keep him or her alive. This … Continue reading
Writing with Swagger
When I sit down to write, whether it be copy for one of my freelance clients, posts for this blog, or whatever for whatever, I do it without fear. The blank page is a daunting enemy, but if you stare … Continue reading
Lawnmowing and the art of writing copy
As I walked the dogs through the park today, I happened across a guy mowing the grass. I was struck by how happy he seemed. No, not happy. Content. As he smiled and whistled, driving his riding lawnmower back and … Continue reading
What’s in a name – redux
Lately it seems that all the freelance projects I’ve been given either have been to name a product, or that was a small component of a larger job. I suppose it’s a good sign that the economy is turning around: … Continue reading
Lessons in marketing: Ghost Whisperer
I was watching Ghost Whisperer one afternoon and got to thinking about how much its life paralleled the average ad campaign. No, no. Hear me out. First, sex sells. Jennifer Love Hewitt shared more cleavage with CBS viewers than their … Continue reading
Crack open a Heisler and let’s talk product placement
How different would the world be if E.T. had followed a trail of brussels sprouts instead of Reese’s Pieces? Probably not that much (other than the fact that people would be wondering why we continue to attempt to go into … Continue reading
¿Habla Español, dude?
I took half a semester of Spanish in junior high. By rights, I should know about four words of the language. And save for a few things I learned during my honeymoon in Mexico (Helado de coco, anyone?) that’s about … Continue reading
Crowdsourced Advertising: Proof that evil reigns supreme?
I’ve noticed an exciting (or disturbing, depending upon your perspective) trend in advertising over the past five years or so, crowdsourced advertising. You’ve seen it. A company runs a contest open to anyone and everyone, then the winners’ and sometimes … Continue reading
Turn signals: The value of being predictable
There are few things I find more annoying than turn signals. Or more accurately, the non-use of turn signals. I have to wonder why any driver would want me to have to guess at what they’re gonna do next. In … Continue reading
LeBron James is dead to me. Again.
During the summer of 2010, I had the honor of watching along with the rest of Cleveland (fans and non-fans of basketball) as LeBron James murdered an entire city on national TV. I don’t agree with the folks who think … Continue reading