Category Archives: Twitter
Writing with Swagger
When I sit down to write, whether it be copy for one of my freelance clients, posts for this blog, or whatever for whatever, I do it without fear. The blank page is a daunting enemy, but if you stare … Continue reading
Lawnmowing and the art of writing copy
As I walked the dogs through the park today, I happened across a guy mowing the grass. I was struck by how happy he seemed. No, not happy. Content. As he smiled and whistled, driving his riding lawnmower back and … Continue reading
What’s in a name – redux
Lately it seems that all the freelance projects I’ve been given either have been to name a product, or that was a small component of a larger job. I suppose it’s a good sign that the economy is turning around: … Continue reading
Voice acting: These pretzels are making me thirsty
As a copywriter, from time to time I have to audition voice talent for TV and radio spots. One of my duties is to write casting specs – short descriptions of what’s in my head for the characters that are … Continue reading
Screenwriting 101: Masochism for Dummies
I’ve spent 14 years as an advertising copywriter. This has given me immeasurable experience telling stories. It also has given me an opportunity to experience tons and tons of rejection. I’m not a fan. Why, after getting laid
Lessons in marketing: Ghost Whisperer
I was watching Ghost Whisperer one afternoon and got to thinking about how much its life paralleled the average ad campaign. No, no. Hear me out. First, sex sells. Jennifer Love Hewitt shared more cleavage with CBS viewers than their … Continue reading
Crack open a Heisler and let’s talk product placement
How different would the world be if E.T. had followed a trail of brussels sprouts instead of Reese’s Pieces? Probably not that much (other than the fact that people would be wondering why we continue to attempt to go into … Continue reading
¿Habla Español, dude?
I took half a semester of Spanish in junior high. By rights, I should know about four words of the language. And save for a few things I learned during my honeymoon in Mexico (Helado de coco, anyone?) that’s about … Continue reading
Crowdsourced Advertising: Proof that evil reigns supreme?
I’ve noticed an exciting (or disturbing, depending upon your perspective) trend in advertising over the past five years or so, crowdsourced advertising. You’ve seen it. A company runs a contest open to anyone and everyone, then the winners’ and sometimes … Continue reading
Freshen up.
I’m often asked what one overlooked factor in creating a good website. First and foremost, it’s freshness. Putting a website out there and then leaving it be is a little bit like going fishing, baiting the hook at 5am, and … Continue reading